DeAnna Lieffers Political Campaign Design

DeAnna is a city council candidate with a background in education. She wanted her campaign logo to be feminine, fun, and representative of her city, highlighting her as a true local.

For DeAnna’s color palette, I chose pastel blue, peachy pink, and navy to give a feminine twist to the classic patriotic red, white, and blue. I aimed to make her unique first name stand out and showcase her personality. A fun cursive font for her first name contrasts with a strong all-caps font for her last name, presenting her as both relatable and serious. The hill with the anchor and firework is a well-known local landmark, easily recognized by residents and portraying her as a committed member of her small town. Small stars around the firework add a subtle patriotic touch to the overall design.

DeAnna’s full logo is strong, bold, and highly readable but can also function well without the hill silhouette. The alternate logo offers a lighter version of the full logo without sacrificing readability or brand identity, retaining the firework and navy color. Her lettermark, used as a website favicon, provides a small yet recognizable snippet of her full logo.