House of Packard Packaging Design

This is an ongoing project for the House of Packard Motor Company. They needed an updated label for their signature coffee blend, "Thunderbolt Roast." They specified that the design should feature a black and gold color scheme, an art deco style, and incorporate a vintage Packard motor car.

To meet these requirements, I began by researching the Art Deco style and identifying elements that could be adapted into the design. After compiling my research, I created initial sketches and then brought my ideas into Illustrator to develop the line art. I aimed to include a large coffee bean as a central element while adhering to the client's specifications. I designed an art deco-inspired coffee bean that became the focal point of the illustration, seamlessly integrating with the vintage Packard motor car and the overall aesthetic.