Textraw Brand Update

The owner of Textraw needed an updated logo for her recycled synthetic pine-needle landscaping company. She wanted the logo to be green, "crunchy," artsy, and to include a pine tree.

After extensive brainstorming and experimenting with a round script font, I settled on a bold yet playful sans serif typeface that is youthful and modern without appearing unprofessional. The simple pine tree symbol fits well with the font and effectively replaces the "A" in Textraw. For the color palette, we chose a medium green with brown and white accents for use across other materials.

Following the logo revamp, I overhauled their website, ensuring it adhered to the new brand guidelines.