Greg Todd Political Campaign
As a successful attorney with his own practice and a background in law enforcement, Greg is an outstanding candidate for county prosecutor. He envisioned a bold logo in red and black, featuring a strong central symbol representing truth and justice.
For Greg's logo, I selected an all-caps, sans-serif font with sharp corners and heavy letterforms. The black text stands out prominently against a white background, while the red accents – including the box and lines – create a strong and straightforward color palette that reflects his party affiliation.
The central symbol chosen for his campaign is a compass star, symbolizing Greg's commitment to always pointing towards the "true north" of justice in his role as prosecutor. The north point is emphasized in red, seamlessly integrating with the rest of the logo. This strong symbol is prominently featured in his marketing materials and is often used as a standalone icon.
As the sole designer on Greg's campaign, I worked with him to create marketing materials that distinguished him from his opponent and effectively represented his values. The materials I designed for Greg included a website, a parade banner, yard signs, business cards, and mailers.